Brian's Flooring and Design in McCalla, AL
McCalla (205) 425-3239 | Valleydale (205) 417-6996 | Birmingham (205) 581-1788
Brian's Flooring and Design, Flooring Contractors, Birmingham, AL


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Awards & recognition

2018 World floor covering association gold standard award winner

Brian’s Flooring and Design receives top honors in under $10-Million group

–Excerpted from the Gold Standard Awards 2018 press release:

Stepping up from their third place performance in last year’s voting, Brian’s Flooring and Design caught the judging panel’s eyes in the under $10-million category due to their company growth and dedication to total customer satisfaction on every job. Brian’s Flooring describe themselves as “deliberate, adaptive and efficient” in fulfilling the expectations of their customers. From their perspective, part of their success is due in part to never over-promising or setting up unrealistic expectations with their clients. Brian’s Flooring takes their relationships with their customers very seriously. Their client relationships do not end when the job is over. Brian’s Flooring has ongoing, committed customer appreciation initiatives and, with a relationship built on trust and satisfaction, their customers keep coming back for more.
Brian’s Flooring supports at least a dozen community-related causes through financial investments, sponsorships and in-kind gifts. Some of the beneficiaries of Brian’s Flooring generosity include local schools, athletic teams, non-profit organizations, churches and community associations. Their most recent community service project included supporting and staffing the local community food bank in Birmingham. Fifty percent of the staff at the store volunteered and then swapped places with the other fifty percent. In 2018 the company plans to donate their time to a Habitat for Humanity project – again 100% of the staff will participate.

To receive the Gold Standard Award in either category, companies are reviewed and judged based on:

  • Knowledge – ensuring a knowledgeable management and staff who work to remain informed on the state of the industry at all times;
  • Customer service – providing courteous service and offering customers help throughout the purchase and after-purchase processes;
  • Quality of store image – a clean, professional, well-maintained store must be presented both inside and out at all times; and
  • Code of conduct - the facility must adhere to the WFCA Code of Conduct.

About WFCA

The World Floor Covering Association (WFCA), the official sponsor of the annual Surfaces tradeshow, is the floor covering industry's largest advocacy organization, representing floor covering retailers, contractors and allied service providers throughout North America.

The WFCA is a recognized leader in marketing research and industry programs for flooring professionals. In addition, it publishes the only retailer-oriented trade periodical, Premier Flooring Retailer. The WFCA also influences public policy affecting the floor covering industry and consumers. For more information about the WFCA, visit